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In this episode of The Ride, co-hosts Nichole and Jillian sit down with Kole Price of Price Performance Horses—just days after he won The Run For A Million and became an NRHA Million Dollar Rider. While the win was aired later on The Last Cowboy, Kole recorded this conversation shortly after the unforgettable moment, offering raw and real insight into what it took to get there.
Highlights from this episode include: Kole’s small-town Illinois beginnings showing Percheron draft horses at county fairs, and his early DIY approach to horse training. Kole also reflects on lessons learned from mentors and opens up about the tough decision to launch his own training program in 2015 and bet on himself.
And of course, Kole dives deep into the moment that changed everything: marking a 228.5 aboard Gunna Stop, tying with reining legend Shawn Flarida, and winning the runoff to become champion of The Run For A Million.
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Why You’ll Love This Episode
Whether you’re new to the sport or a seasoned competitor, Kole’s story is packed with the kind of grit, humility, and work ethic that defines success in the horse industry. It’s not just about winning—it’s about the grind: the 3 a.m. wake ups, the hard conversations, the heartbreak horses, and the lessons that come from every “almost.”
Plus, you’ll get a behind-the-scenes peek at The Last Cowboy, what it’s like to ride in a million-dollar runoff, and how Kole stays focused—literally jumping on a horse the morning after his win to keep the momentum going.